Native Extended Content Ad: Difference between revisions

Latest revision as of 15:27, 10 April 2024

Schematic representation

wave / mp3-Format

Placement after the editorial content of the podcast in the PostRoll as a closer (last ad slot after the content).

Delivery

Wherever possible, please send the ads in ZIP file format via downloadlink to:

audiosales@iqdigital.de

Special:5 working days before the insertion date

Description

This ad offers a longer advertising period at the end of the editorial part of the respective podcast. Up to 4 minutes are available in the extended PostRoll, so that products or topics that require more explanation find enough space in the advertising message. The format is particularly suitable for samples of your own podcast recordings, interviews or detailed stories. The ad is always placed after the editorial content, which is why the ads slot (PostRoll) is located outside (true post-roll / closer).

At least one spot is required. Several spots with different weightings can also be used in the distribution.

Compatible Products

The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.

Technical data

Length / Duration:

max. 240 Sec.

Volume / Loudness

* between -15 and -17 LUFS,
* True Peak cannot exceed -1,0

Formats of delivery:

Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format

Special information for this ad format

For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
Direct Approach
Emotionalization
Clear Structure (intro and outro)
No reference to the editorial content permitted!
Neutral Speaker
- No Music, No SFX*

  * Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.

Please always note the following:

Conditions
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.

@@ Line 5: / Line 5: @@
 [[Datei:Native Extended Content Ad.png|290px]]
 </br>
-Platzierung nach Inhalt des Podcasts in der PostRoll (letzter Adslot nach dem Inhalt).
+Placement after the editorial content of the podcast in the PostRoll as a closer (last ad slot after the content).
 |podcast=podcast
@@ Line 11: / Line 11: @@
-|beschreibung=Diese Ad bietet eine längere Werbezeit am Ende des redaktionellen Teils des jeweiligen Podcasts. Hier stehen bis zu 4 Minuten in der langen PostRoll zur Verfügung, sodass erklärungsbedürftigere Produkte oder Anliegen in der Werbebotschaft genügend Platz finden. Das Format eignet sich besonders für Hörproben von eigenen Aufnahmen, Interviews oder für detaillierte Erzählungen. Die Ad ist stets dem redaktionellen Inhalt nachgestellt, weshalb sich der Adslot (PostRoll) außenliegend befindet.<br/><br/>Es wird mind. ein Spot benötigt. Es können auch mehrere Spots mit verschiedenen Gewichtungen in der Ausspielung eingesetzt werden.
+|beschreibung=This ad offers a longer advertising period at the end of the editorial part of the respective podcast. Up to 4 minutes are available in the extended PostRoll, so that products or topics that require more explanation find enough space in the advertising message. The format is particularly suitable for samples of your own podcast recordings, interviews or detailed stories. The ad is always placed after the editorial content, which is why the ads slot (PostRoll) is located outside (true post-roll / closer).
+At least one spot is required. Several spots with different weightings can also be used in the distribution.
-== Kompatible Produkte ==
-Die Native Extended Content Ad kann in allen Shows festplatziert oder TKP-basiert (Volumenbuchung) nur in einer PostRoll-Belegung eingesetzt werden.
+== Compatible Products ==
+The Native Extended Content Ad can be placed in all shows as a fixed booking or ad a cpm-based scalable volume product, only in the PostRoll position.
 |technischeDaten= '''<big>
-== Länge / Dauer: ==
+== Length / Duration: ==
 </big>'''
 <pre>
-max. 240 Sekunden
+max. 240 Sec.
 </pre>
 '''<big>
-== Lautstärke ==
+== Volume / Loudness ==
 :</big>'''
-<pre>* -15 bis -17 LUFS,
+<pre>* between -15 and -17 LUFS,
-* True Peak darf -1,0 nicht überschreiten</pre>
+* True Peak cannot exceed -1,0 </pre>
 |html5=Anpassung an Format & Lautstärke des Podcasts: wave / mp3-Format
-|besondereInformation=*Ad muss aus rechtlichen Gründen mit „Es folgt ein Werbebeitrag“ eingeleitet werden (bei nicht vorhandenem Disclaimer wird dieser Zusatz von uns hinzugefügt)
+|besondereInformation=*For legal reasons, the extended PostRoll ad must be introduced with an advertising separator e.g. “Es folgt ein Werbebeitrag” (English: Advertising follows); if the delivered spot does not integrate this disclaimer, we will add this disclaimer
-*Direkte Ansprache;
+*Direct Approach
-* Emotionalisierung;
+*Emotionalization
-* Klare Struktur (Intro und Outro),
+*Clear Structure (intro and outro)
-* kein Bezug auf den redaktionellen Inhalt erlaubt!
+*No reference to the editorial content permitted!
-* Neutrale:r Sprecher:in & Voice-Only:
+*Neutral Speaker
-* Keine Musik,
+**No Music, No SFX*
-* Keine Jingles,
+   * Disruptive sound effects and music are not recommended in order not to disturb the native listening experience.
-* Keine SFX
-|vorbehalt= ''' Vorbehalt ''' </br> iq digital behält sich vor, jedes Motiv in einer Einzelfallentscheidung freizugeben. Werbemittel, die den Spezifikationen nicht entsprechen, zu starke Reaktanzen hervorrufen oder die Nutzung und die generelle Ausspielung der Audiodatei des Podcasts beeinträchtigen, müssen von der liefernden Agentur korrigiert bzw. können abgelehnt werden. Die Technischen Spezifikationen der iq digital für Werbeaufträge können sich ändern. Deswegen gelten diese immer nur für den jeweiligen Werbeauftrag in der zum Zeitpunkt des Abschlusses des Werbeauftrags geltenden Fassung.
+|vorbehalt= ''' Conditions ''' </br> iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.
-|pagenameEN=Native_Advertorial_Ad
+|pagenameDE=Native_Extended_Content_Ad