Podcast Spot

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Schematic representation
wave / mp3-Format


Placement within the podcast in the PreRoll (1st adslot after the intro), MidRoll (2nd adslot in the middle of the content) or in the PostRoll (last adslot after the content).
Wherever possible, please send the ads in ZIP file format via downloadlink to:


Special:5 working days before the insertion date


Depending on the placement booked, the podcast spot will be played in the pre-roll, mid-roll or post-roll. The pre-roll and mid-roll ad slot placements are internal, i.e. within the podcast stream. The post-roll is a true post-roll placement that plays the spot after the editorial content. Therefore, please note the variant of your sales product.

Technical data

Length / duration:

 max. 30 seconds


* -15 to -17 LUFS,
* True peak must not exceed -1.0 

Formats of delivery:

Adjustment to podcast format & volume: wave / mp3 format

Special information for this ad format

  • Direct approach;
  • emotionalization;
  • Clear structure (intro and outro),
  • no reference to the editorial content allowed!
  • Neutral Speakers & Voice-Only:
  • No Music,
  • no Jingles,
  • no SFX

Please always note the following:

iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.