Depending on the placement booked, the podcast spot will be played in the pre-roll, mid-roll or post-roll. The pre-roll and mid-roll ad slot placements are internal, i.e. within the podcast stream. The post-roll is a true post-roll placement that plays the spot after the editorial content. Therefore, please note the variant of your sales product.
Length / duration:
max. 30 seconds
* -15 to -17 LUFS, * True peak must not exceed -1.0
Formats of delivery:
Adjustment to podcast format & volume: wave / mp3 format
Special information for this ad format
- Direct approach;
- Clear structure (intro and outro),
- no reference to the editorial content allowed!
- Neutral Speakers & Voice-Only:
- No Music,
- no Jingles,
- no SFX
Please always note the following:
iq digital reserves the right to approve each motif on a case-by-case basis. Ads that do not meet the specifications, cause too much reactance or impair the use and general playout of the audio file of the podcast must be corrected by the delivering agency or can be rejected. The technical specifications of iq digital for advertising orders are subject to change. For this reason, these always only apply to the respective advertising order in the version valid at the time the advertising order was concluded.