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===Ad identification and labelling=== | |||
}} | In order to differentiate them from editorial content{{#if: {{{typ|}}}|{{{typ}}} |}}, ads in in-page positions are made recognisable by {{#if: {{{wer|}}}|{{{wer}}}| their placement in the advertising space on the page of the website in question}}. {{#ifeq: {{{wer|}}}|'''the agency'''|'''Ads in the mobile environment''' should additionally be labelled in the ad itself by means of a '''-w-''' in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.|}} |