Technical Specifications

Fullscreen Ad: Difference between revisions

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|plattform=tablet
|plattform=tablet
|beschreibung=
|beschreibung=
|anlieferungStandard=10
|anlieferungStandard=15
|anlieferungSonder=
|anlieferungSonder=
|galerie=
|galerie=
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|typ=vertikal
|typ=vertikal
|bezeichnung1=Fullscreen Ad (Image)
|bezeichnung1=Fullscreen Ad (Image)
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portraitmodus|abmessung={{Abmessung|w=1536|h=2048}}|format=jpg, png, gif*|gewicht={{Gewicht|w=2|typ=MB}}|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=768|h=1024}}}}|teil2={{Anlieferungselement|bezeichnung=Landscapemodus|abmessung={{Abmessung|w=2048|h=1536}}|format=jpg, png, gif*|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=1024|h=768}}}}}}
|teil1={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Portraitmodus|abmessung={{Abmessung|w=1536|h=2048}}|format=jpg, png|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=768|h=1024}}}}|teil2={{Anlieferungselement|bezeichnung=Landscapemodus|abmessung={{Abmessung|w=2048|h=1536}}|format=jpg, png|anmerkung=If no HD formats are present, the delivery of standard formats is also permitted:<br />{{Abmessung|w=1024|h=768}}}}}}
|bezeichnung2=Fullscreen Ad (HTML5)
|bezeichnung2=Fullscreen Ad (HTML5)
|teil2={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Fullscreen Ad (HTML5)|abmessung={{Abmessung|w=768|h=1024}}|format=HTML5|gewicht={{Gewicht|w=2|typ=MB}}|anmerkung=Die Werbeanzeige muss selbständig auf einen Orientation-Change des Nutzer reagieren sich entsprechend an die neue Landscape-Größe {{Abmessung|w=1024|h=768}} anpassen.}}}}
|teil2={{AnlieferungKombination|zeichen=|teil1={{Anlieferungselement|bezeichnung=Fullscreen Ad (HTML5)|abmessung={{Abmessung|w=768|h=1024}}|format=HTML5|gewicht={{GewichtStatisch|w=2|typ=MB}}|anmerkung=The ad has to react independently on an orientation change and to resize itself to the screen size of the new orientation {{Abmessung|w=1024|h=768}}.}}}}
}}
}}
|besondereInformation=
|besondereInformation=
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.<br />In the app offerings of the Quality App Package, the visibilities within an app may differ from the ad formats to be delivered. Depending on the booked app, the maximum ad area may be reduced by the status bar of the device.}}
{{Baustein|titel=General|text=If the ad is bigger than the display, it is scaled down to ensure optimum presentation. If the display is bigger than the ad, the ad is centred on the display.<br />In the app offerings of the Quality App Package, the visibilities within an app may differ from the ad formats to be delivered. Depending on the app booked, the maximum display area may be shortened by the status bar of the device and/or by the header of the respective app.}}
{{Baustein|titel=*GIF|text=No gif deliveries are possible for SZ Digital.}}
{{Baustein|titel=Orientation change and responsivity|text=Within the context of the aspect ratio, the ad must adapt responsively to the resolution of the user and react automatically to a change in orientation (vertical/horizontal view). It is generally not possible to block the orientation of the app from the ad itself.}}
{{Baustein|titel=Orientation change and responsivity|text=DWithin the context of the aspect ratio, the ad must adapt responsively to the resolution of the user and react automatically to a change in orientation (vertical/horizontal view). It is generally not possible to block the orientation of the app from the ad itself.}}
{{Baustein|titel=Video|text=Videos can only be integrated as streaming elements. Hosting within the app offerings is not possible.}}
{{Baustein|titel=Video|text=Videos can only be integrated as streaming elements. Hosting within the app offerings is not possible.}}
{{Baustein|titel=Swipe gestures|text=The HTML page may generally not contain any large-area or full-surface swipe actions (horizontal and vertical swiping). The only features of this type that are permitted are click actions and recognisable, closed, small swipe boxes that are integrated in the ad. The functionality must also already be guaranteed upon delivery.}}
{{Baustein|titel=Swipe gestures|text=The HTML page may generally not contain any large-area or full-surface swipe actions (horizontal and vertical swiping). The only features of this type that are permitted are click actions and recognisable, closed, small swipe boxes that are integrated in the ad. The functionality must also already be guaranteed upon delivery.}}
{{Baustein|titel=Quality assurance|text=The ads are technically validated; any necessary changes must be made by the creator. Please tests the functionalities in advance on the relevant browsers. Final approval is only possible after a successful test in the app offering.}}
{{Baustein|titel=Quality assurance|text=The ads are technically validated; any necessary changes must be made by the creator. Please tests the functionalities in advance on the relevant browsers. Final approval is only possible after a successful test in the app offering.}}
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
{{Baustein|titel=Click buttons|text=If your ad contains multiple click buttons for external linking or internal user interaction, it is the responsibility of the creator to connect click processing to a corresponding element.}}
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with W-Lan targeting.}}
{{Baustein|titel=Extension on smartphone apps|text=Campaigns are extended on the smartphone apps – and are served with broadband targeting.}}
{{Baustein|titel=HTML5 ads in SZ Digital|text=
|html5={{HTML5|erlaubt=ja|plattform=mobile|typ=JPG, PNG and HTML5-Zip-File|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}
<div class="warnung">All HTML ads for SZ Digital must be based on one of these templates: [https://sz-media.sueddeutsche.de/de/digital/downloads/sz_html_lad_programming_templates.zip Templates for SZ Digital] ([https://sz-media.sueddeutsche.de/service/downloads/180222_SZ_App_Spezifikationen_deutsch.pdf Technical Specifications SZ Digital] and [https://sz-media.sueddeutsche.de/service/mediadaten.html SZ mediadata overview]</div><div style="clear:both;"></div>
These specifications contain the following templates:
;Empty:template for liquid ads
;Resize:template for automatic scaling and centring for ads tailored to iPad size
;Video:demonstrates how videos have to be integrated so that they also function in the Android app.
====Please note the following in-house SZ Digital concepts:====
;File Preloader:The files to be loaded may not be loaded in the head section. Instead, there is a preloader that handles loading of the files. This preloader is already integrated in the templates.
;Callbacks:The life cycle of an ad is predefined by the three callbacks setupAd(), startAd() and stopAd(). The ad must implement these callbacks and behave accordingly.
:;setupAd():All files have been found by the preloader and the DOM has been fully loaded.
:;startAd():The user has swiped the ad page, and elements such as videos can now be started.
:;stopAd():The user has swiped out of the ad and the videos can now be stopped.
;Display sizes:As the ad is served on devices with widely varying display sizes, it should behave like a responsive/liquid webpage or, for example, treat the problematic devices separately via user agent (by displaying a fallback image or similar).
;Orientation change:The ad should be able to react to a change between portrait and landscape mode - via CSS media queries, for example.
;Video:Under iOS and Windows, videos can be integrated via the <video> tag. This does not work reliably with Android, which is why the native full-image player should be called via Javascript. Videos cannot be locally integrated on Android but must be streamed.
;SZVideo.openVideoPlayer(URL);:
}}
|html5={{HTML5|erlaubt=ja|plattform=mobile|anmerkung='''In case of HTML5 delivery:'''<br />Due to differences in the technical specifications of the respective ads a uniform delivery of one file package is not possible. Please deliver separate ZIP files for each offer to: [mailto:banner@iqdigital.de banner@iqdigital.de]}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}
|3rdParty={{3rdParty|erlaubt=nein|plattform=tablet}}
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=nein|plattform=tablet}}
|agenturZaehlpixel={{AgenturZaehlpixel|erlaubt=nein|plattform=tablet}}
|werbekennzeichnung={{Werbekennzeichnung|wer=Agentur}}
|werbekennzeichnung={{Werbekennzeichnung|wer='''the agency'''}}
|kategorieTablet=ja
|kategorieTablet=ja
|kategorieMEW=nein
|kategorieMEW=nein
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