Dynamic Brand Value Ad

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Schematic representation
Online Sonder Dynamisches Brand Value Ad.png
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

This ad format combines 2 ad formats on separate placements on the page. Creative scope for design and an impressive appearance inside the content and framing it.

Technical data

Please always note the following:

IAB TCF 2.0 (GDPR macro)

iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).

The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.

URL parameter Corresponding Macro Representation in URL*
gdpr GDPR &'gdpr=${GDPR}
gdpr_consent GDPR_CONSENT_XXXXX -
XXXXX represents the numerical Vendor ID (Global Vendor List)
&gdpr_consent=${GDPR_CONSENT_XXXXX}
Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123.

Source: IAB GDPR-Transparency-and-Consent-Framework.

* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;).



The individual specifications of the ad in question apply for this ad format combination. Please refer to the information on these ad formats below.

Dynamic Fireplace

Schematic representation
Online Sonder Dynamisches Fireplace.png
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

The outer areas (L,R) also move into the permanently visible area when the user scrolls the page and therefore act like posters in the outer areas offering a high level of creative freedom.

Technical data

This ad format consists of 3 ad components (T, L and R – L and R are connected laterally to T). All components are served via 1 ad space position.

T (site specific)
handelsblatt, sueddeutsche, zeit, edison, faz, ingenieur, karriere, spektrum, wiwo, ze.tt, areamobile, ariva, tagesspiegel, doodle
Dimension:
1020 x 90 px
File format:
jpg, png, gif, html5 (static or animated)
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB
AND
L and R
(Please deliver both components)
Dimension:
Responsive in height and width. 1 : 2 should serve as an approximation of the aspect ratio.
File format:
jpg, png, gif, html5 (static or animated)
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB

Formats of delivery:

as physical file

Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).

as 3rd-Party-redirect

Delivery of 3rd-Party redirect only as <iFrame>-Tag per banner is possible (see 3rd-Party-Redirect).

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.

Special information for this ad format

General

The ad formats are optimized for the standard resolution: 1280 x 1024 px

Display area

iq digital automatically sets the width and height of the advertising space or the surrounding top iFrame element of the creation to suit the area of the available display space next to the content and ensures positioning in the permanently visible area of the browser.

Responsivity

The following applies: the creative agency is responsible for the ad motif representation within the display frames with different sizes of the ad space.
This means that with delivery of a:

physical HTML5 zip file or 3rd-party iFrame, the creative agency provides a responsive ad with a ready functionality that automatically downsizes, upsizes, positions or replaces the content of the creation (HTML, CSS, texts, images, other …) to suit the provided display area (which may be larger or smaller than the initially optimised format) and that ensures full and optimum presentation. Please also make sure the click button/area is of a corresponding size.

physical IMAGE file, scaling (larger/smaller than initial format: 300 x 600 px) and compliance with the aspect ratios is directly via the templating of iq digital. To avoid blurring, the IMAGE should be realised with corresponding resolution in the context of the max. file sizes.

Interplay of motifs

When designing the motif, please note that the middle top banner remains static in the initial format and does not adopt the dynamic format of the sitebar. The content in the top banner should therefore be created separately from the presentation in the sitebars. The format 300 x 600 px (1:2) serves as a guide value for the aspect ratio for the sitebars.


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Billboard

Schematic representation
Online Premium Billboard Festplatzierung.png
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

Total attention guaranteed! You position your message in the direct reading flow of the user in the content across almost the full width of the page.

Technical data

Billboard Ad
Dimension:
800 (970) x 250 px
File format:
jpg, png, gif, html5 (static or animated)
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB

Formats of delivery:

as physical file

Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).

as 3rd-Party-redirect

Delivery of 3rd-Party redirect only as <iframe> tag is possible (see 3rd-Party-Redirect).

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.


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