Billboard with reminder

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Schematic representation
Delivery
Wherever possible, please send the ads in ZIP file format via downloadlink to:
banner@iqdigital.de
Special:5 working days before the insertion date

Description

The billboard is always visible in its full dimensions for 5 seconds, also during scrolling. It then collapses into a sticky reminder bar that can be expanded to full billboard size once again at any time.

Technical data

Billboard
Dimension:
970 x 250 px
File format:
jpg, png, gif, html5
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB
AND
Reminder
Dimension:
970 x 60 px
File format:
jpg, png, gif, html5
Weight:
Initial Load: max. 200 KB
Host Initiated Subload: max. 300 KB


Formats of delivery:

as physical file

Delivery of JPG, PNG, GIF and HTML5-Zip-File is possible (see HTML5-Guideline).

as 3rd-Party-redirect

Delivery of 3rd-Party redirect is not possible.

Agency counting pixels

External counting pixel for impression tracking by the agency is possible.

Special information for this ad format

Interaction

A scroll event of the user fixes the billboard visibly for 5 seconds in the upper viewport of the browser. After this time, the billboard collapses into a narrower reminder bar that also remains in a fixed position in the upper viewport of the browser. It can be opened once again in the initial format by user click (the reminder bar remains permanently in place in the area below the billboard). Clicking on Close buttons releases the fixed position or stickiness and resets the billboard with initial format in the original advertising space, where it then remains. The features to control this functionality are implemented by iq digital. See the requirement below for implementation of the creation.

Feature control

If the ad is supplied as an HTML5 zip file, the functions and elements for click interaction must be implemented by the creative agency in line with the above interaction rules. As the HTML5 project is implemented within a cross-domain iFrame in the advertising space, coordinated commands are necessary for messaging with the ad template of iq digital..

This code has to be included in your ad on top level window "once":

<script type="text/javascript">
  try {
    var iqdNS={};
    iqdNS.addEvent=function(d,c,b){
      if(typeof d.addEventListener!=="undefined"){
        d.addEventListener(c,b,false);
      } else if(typeof d.attachEvent!=="undefined"){
        d.attachEvent("on"+c,b);
      } else if(typeof d["on"+c]!=="undefined"){
        var a=d["on"+c];d["on"+c]=function(f){a(f);b(f);
      }
    };
    iqdNS.postOrigin=(function(){
      var a=window.location.href.toLowerCase();
      return a.split("iqdurl=")[1].split('&')[0]
    })();
    iqdNS.creativeID=(function(){
      var a=window.location.href.toLowerCase();
      return a.split("iqdcid=")[1].split('&')[0]
    })();
    iqdNS.getElm=function(o){
      return(typeof o==="string")?document.getElementById(o):o;
    };
  }catch(e){} 
</script>

Implement on the same level this "Listener", which will be notified by the iq template and carries out an action:

<script type="text/javascript">
  try {
    iqdNS.initAnimation=function(b){
      var a;
      if(b.origin===iqdNS.postOrigin){
        a=JSON.parse(b.data);
        if(a.info==="startAnimation"+iqdNS.creativeID){
          iqdNS.animationCallback(a.command)
        }
      }
    }; 
    iqdNS.animationCallback = function(command){
      switch (command){ 
               case "[iq-command]": 
                     // Please add your own function callback to start your animation
          break; 
      }
    };
    iqdNS.addEvent(window,'message',iqdNS.initAnimation);
  } catch(e){}
</script>

The following notification is sent by iq to the advertising creation of the agency:
1. Replace the placeholder [iq-command] with the following data message of the iq advertising template:

adExpand Billboard and sticky reminder are visible
adCollapse Only sticky reminder is visible
adBBSticky Billboard is sticky
adInitial Billboard is in initial state

2. Define your case action/callback for the data message.
3. Add further case actions depending on the data message.

Please always note the following:

SSL/HTTPS

All elements of a campaign and the creative must be HTTPS-compatible (see SSL conformity (HTTPS)).

Calculation of file size and loading phases

The max. size of the specified ad component and its allocation to the loading phase in question (initial load/subload) refers to the value after the files (HTML, CSS, script, libraries, graphics and other assets) have been gzip-compressed (see File sizes and loading phases).

Positioning

HTML, scripts and all components that form part of the ad presentation must remain in the ad iFrame tag of the marketer or the 3rd-party host and may not be positioned outside this tag. This means that no DOM insertion of ad components in the top window of the serving website is permitted.

Sound and animation

Ad creations must always be supplied with deactivated sound. Activation is only permitted based on deliberate interaction on the part of the user, and sound volume must comply with the loudness standard EBU R 128.
Animations should not exceed 30 seconds in total, looping is only permit within this time frame. It is important to make sure that these do not unnecessarily burden the processor of the computer.

In addition, since August 2020, the Google Chrome browser installs limits for ad resources (CPU load / loaded MBs) and will remove ads from the page that exceed these limits - "Heavy Ad Intervention".

An ad is considered heavy in terms of CPU load (defined by Chrome Browser),

  1. if the user has not previously interacted with it
  2. the ad scripting uses the main thread of the browser longer than 15 seconds in a 30-second window or in total longer than 60 seconds.


The technical specifications of iq digital for the provision of advertising material shows, that the current product range is well positioned with regard to the possible exceeding of the limit for the Chrome browser. Please adhere to the specifications already upon delivery of the material in order to avoid corrections. iq digital accepts no responsibility for advertisements unloaded by the browser.

Video content

If this ad is not a recognised instream or outstream ad, it is only possible to implement video content with processing as a 3rd-party redirect (if approved) in the host-initiated subload (max. 4 MB in the stationary Web and max 2 MB in the mobile Web); max. length 15 - 30 seconds, frame rate: 25 images per second (FPS). Due to the high bandwidth usage of video-content, videos on smartphones are served with broadband targeting. iq digital reserves its right to add broadband targeting on other platforms as well if it is necessary.

Click tracking

The ad server of the marketer can only correctly measure the clicks on an ad if a click-sensitive surface to forward the user to the client target site is implemented in the creative code and the insertion of ad server macros for the counting of clicks is possible. An external click command URL (3rd-party click tracking incl. target URL for forwarding to the client landing page) is also to be delivered as follows depending on how the ads are provided:

In the case of delivery of physical IMAGE files Delivery of 1 click command per ad motif; allocation incl. ad server macro as full-area click forwarding by iq digital ad server templating.
In the case of delivery of a physical HTML5 zip file Delivery of 1 click command per ad motif or multi-click area – allocation incl. ad server macro in HTML5 creative code by creative agency - see OVK standard procedure for the transfer of click tag and forwarding - HTML5 Guideline
In the case of delivery of a 3rd-party redirect See Click tracking – Delivery of 3rd-party resources

Other tracking tools

The serving of additional scripts/services for tracking/measurement of parameters other than those required for reporting on campaign performance (e.g. impression counting, click counting and coordinated ad verification) is not permitted and must be communicated and approved in advance. Please refer in particular to the requirements for compliance with data protection regulations and the ban on the creation of profiles from the utilisation behaviour of users on the websites of iq digital (General Terms and Conditions of Business). iq digital reserves the right to reject this kind of tracking.

Ad identification and labelling

In order to differentiate them from editorial content, ads in in-page positions are made recognisable by their placement in the advertising space on the page of the website in question. Ads in the mobile environment should additionally be labelled in the ad itself by means of a -w- in one corner using a high-contrast font colour with a font size of at least 9pt. If such labelling is absent, iq digital reserves the right to integrate this labelling in the ad.

Conditions

iq digital reserves the right to approve each ad motif on the basis of a case-by-case decision. Ads that do not comply with the specifications, result in excessive reactance (CPU load of average user devices) or impair use and general performance of the pages must be corrected by the agency delivering the ad or can be rejected. The technical specifications of iq digital are subject to change. For this reason, technical specifications apply to the respective advertising order in the version valid at the time the advertising order is concluded.

IAB TCF 2.0 (GDPR macro)

iq digital only admits technology service providers (vendors) for the delivery of advertisements and coordinated tracking that comply with the rules of IAB-TCFv2.0 (Transparency and Consent Franemwork) and have been approved for inclusion on our customers websites (see: Overview technology provider).

The provision of tracking (e.g. tracking pixels) for advertising media or 3rd party redirects must be inclusive GDPR macro (gdpr and gdpr_consent). The creator of the tracking /3rd-party URL makes sure that these parameters are replaced with its ID value (GVL-ID), added only once and passed to services that expect and can handle them correctly.

URL parameter Corresponding Macro Representation in URL*
gdpr GDPR &'gdpr=${GDPR}
gdpr_consent GDPR_CONSENT_XXXXX -
XXXXX represents the numerical Vendor ID (Global Vendor List)
&gdpr_consent=${GDPR_CONSENT_XXXXX}
Example: &gdpr_consent=${GDPR_CONSENT_123} for Vendor ID 123.

Source: IAB GDPR-Transparency-and-Consent-Framework.

* The actual provision of the parameters within the final URL may differ from the above example with respect to separators (& or ;).